Innovation is tough in the best of times. What do you do when times are tough and your industry's very survival is in question? It's a tough challenge, and it highlights just how important it is to start innovation efforts when times are good, when you have the time and resources to allow your efforts to reach escape velocity. Telling people they should have done something a decade ago isn't particularly helpful, of course. Giving the example of the Newspaper Industry, author Scott D. Anthony, an Innovation Consultant, provides some good advice on innovating in struggling industries.
Click here to read the complete article on Harvard Business Publishing.
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